We’re a youth marketing agency, with our finger on the deafening pulse of youth culture.
We helped the crew at Red Bull launch a world first SUP competition on the sunny Gold Coast, here's what went down.
We packed our bags and headed down south to Coolangatta to hang and shoot the lords of surfing!
Is he a world surf pro? Got Blonde Hair? Is it Mick Fanning? Red Bull Guess Who!
We sparked the biggest rivalry in the soft drink aisle in honour of the biggest rivalry in rugby - boy was it a thriller!
The YCM is probably the most important youth marketing document going around these days, so I recommend you get on it quick smart.
"Content is not king, everyone can do content, but rubbish content with no legitimacy to your brand essence will just waste people's monthly data allowance."
We had a couple bevs with Wayne from 99 Bikes and got his thoughts on Youth Culture Marketing. Check it out!
The thing that really sets the millennial consumer apart from generations past is the ability to interact with companies on a personal level.
I sat down with Red Bull's international culture marketing manager to find out about some culture shifts globally...
A bit curious? Well, we commend you on making it all the way down here. Your secret is safe - we won't tell anyone about your footer fetish.