We’re a youth marketing agency, with our finger on the deafening pulse of youth culture.
Sure, we vegetarians and vegans won’t be won over, but you can bet the next time the guys next door throw a barbie, there’ll be a lot more lamb on the grill.
Unfortunately, no piece of paper is guaranteed to get us the job we want, or any job really, straight out of uni.
If you ask me, it looks like Facebook is trying to entirely monopolise the market.
85% of millennials regret not taking a holiday that they could have gone on.
The internet can suck sometimes. Which is why Instagram’s latest update is so impressive.
All new to the Australian food delivery scene. Foodora, Deliveroo and UBEReats are all competing with Menulog.
VR is more than just another advertising platform – it’s an opportunity to show your clients what you offer, to show off how tech-savvy and future-oriented your brand is and to stand out in a big way.
To keep it simple, the Ig Nobels are awarded to studies that are kinda of ridiculous and weird but ultimately make us think.
This could be a clever marketing ploy to build up demand, but more likely Snap Inc is simply trying to cover its butt in case Spectacles crash and burn the same way as Google Glass did.
Google is killing it at communicating their brand personality and most importantly, their brand’s unique selling points. A brand personality we haven’t quite seen in the mainstream until this week.
Canva launched in 2013. Three years later, Canva has 10 million users over 179 countries.
The fact is, this ad wasn’t for the crusty oldies or the cynics – it was targeted straight at a younger, more liberal generation. It’s raunchy, funny, feminist, disabled-positive and wildly progressive. I barely know where to start singing its praises.
These little guys store info on the websites you’ve visited, products and serviced you’ve viewed, ads that you’ve clicked on and other fun stuff like that.
59% of users get on Instagram at least once a day and you better be giving them something to look at.
The YCM is probably the most important youth marketing document going around these days, so I recommend you get on it quick smart.
One does not simply advertise at the Olympics. Companies wishing to do so must become an ‘official sponsor’...
Not only is it a sweet celebration of footballers at every stage of their sporting journey, it’s also a gentle reminder that it’s NAB who’s funding our future heroes’ first wonky kicks.
Netflix is now acting more like some kind of drug dealer, dictating new rules of engagement and drip-feeding us just enough content so we stay addicted
"Content is not king, everyone can do content, but rubbish content with no legitimacy to your brand essence will just waste people's monthly data allowance."
Why would I need an Apple Watch if my iPhone can do all of the same things, and more, on a bigger screen, AND I don’t look like a comic book secret agent while using it?
As mum used to say, if you have nothing to say, don’t say anything at all. Or something like that. Close enough.
At least bad advertising is out there giving it a shot. It’s trying. But lazy advertising? Lazy advertising doesn’t try.
These things aren’t particularly interesting to millennials on account of our more limited experience with car insurance, and so the fact that AAMI managed to engage us is all the more impressive.
Snapchat, social media’s second home of the naked mirror selfie, is attracting a tonne of digital marketing attention.
Rather than muttering about the unfairness of it all, businesses can take the proverbial lemons that are lockout laws and make some sweet home-style lemonade.
What you may not know is that Pokémon Go is also a brilliant marketing opportunity for in-the-know brands.
We had a couple bevs with Wayne from 99 Bikes and got his thoughts on Youth Culture Marketing. Check it out!
The thing that really sets the millennial consumer apart from generations past is the ability to interact with companies on a personal level.
Tax time is the one time of the year when you can treat yo’ self without feeling guilty about it. And millennials do.
I sat down with Red Bull's international culture marketing manager to find out about some culture shifts globally...
We’d worked with Red Bull before and they knew what we’d pick up whatever crazy idea they threw down. This idea was a big one.
We really got the wheels rolling on this campaign with a strategy that covered all mediums.
Dragon Alliance were looking to go global with an educational initiative about their extra high-quality sunglasses.
Lil' Off The Top is all about education, a lifestyle and a culture. They dig hair, love to share and do everything with a big f#*king smile on their dial!
How do you engage with a culture so fiercely independent and tech-savvy that traditional marketing efforts simply go unnoticed? We know what makes the millennial generation take notice.
We share the campaigns and executions that made us go, "dayum!" in the last few months.
We personally believe that music goes a long way in promoting our productivity and morale. The virtual 1s & 2s spin all day long at The Raiders HQ.
A bit curious? Well, we commend you on making it all the way down here. Your secret is safe - we won't tell anyone about your footer fetish.