Advertising Marketing Millennials Youth Culture

006: EVERYONE LOVES A THROWBACK – LURING MILLENNIALS WITH NOSTALGIA!

By Posted 19 October 2017

Millennials are literally buying into their childhood passions. Tapping into nostalgia has become a major way for businesses to prompt Gen Y to buy with their emotions rather than logic. Dan & Dom take the reigns this week to take a look at how the kids of the late 80s & 90s are now clamouring for relics of the past, whether they experienced it or not. Vinyls, Cassettes, vintage clothes, old school cocktails, antiques and more are now highly sought after. We take a look at how a change in perspective on what is important in life has left money burning a hole in Millennials’ pockets and how these ‘kidults’ are avidly buying up experiences and items that remind them of the past. From ‘Golden Age Thinking’ to ‘Pokemon Go’, Dan and Dom provide a Millennial take on the good ol’ throwback.

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