This week we chat about consumer insight in action with Wayne Patterson, Marketing Manager of 99 Bikes - Australia's biggest bike retailer. Wayne shares examples of how the marketing-driven business garners business intelligence and uses it to remain competitive in an industry that has traditionally been...

In this ep, we break down the obsession with lead generation. We discuss the differing strategies businesses should utilise to source sales opportunities now, and in the future. The question, "how do I get more leads?", is one of the most-asked, and most difficult questions...