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002: LEADS! LEADS! LEADS! – LOOKING PAST THE SHORT TERM FUNNEL AND GETTING A GRASP ON THE THE BIGGER PICTURE FOR LEAD GENERATION

By Posted 14 September 2017

In this ep, we break down the obsession with lead generation. We discuss the differing strategies businesses should utilise to source sales opportunities now, and in the future. The question, “how do I get more leads?”, is one of the most-asked, and most difficult questions to answer in sales and marketing. The Raiders gang provide their take on what businesses should be focussing on when it comes to short and long-term marketing endeavours.

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