Dragon Alliance

Global Training

We packed our bags and headed down south to Coolangatta to hang and shoot the lords of surfing!

THE CLIENT
Dragon Alliance

THE PROJECT
Global Training

LOCATION
Global

LINKS
dragonalliance.com

PROJECT SUMMARY

Enter the Dragon.

Producing global training videos starring WSP tour legends for an iconic sunglasses brand is a tough gig but some team has to do it!

The Dragon Alliance brand is known worldwide as a premier sunglasses and lens brand – dominating the snowboarding, surfing and motorcross industries. With a higher than average retail price point, and multiple design elements to communicate to the end customer, it’s important for Dragon Alliance to provide training to resellers.

FROM GO TO WOAH

It was critical that these videos were created in a short timeframe – ready to be rolled out prior to the Christmas trading season worldwide. The Raiders team were there from ideation, developing scripts and storyboards that could be accomplished within the time allowance and within budget. We managed to organise a one day shoot that provided all the necessary footage for the project, without staying late into the night or running up the bills. Plus, the hustle didn’t stop once shooting wrapped – the editing process was just as involved. We utilised our best time management skills to ensure both client and editors were happy whilst delivering exactly when required.

BEHIND THE LENS

The Raiders team were on set for the film shoot and acted in multiple capacities from producing, to lighting, to talent management, script revisions and even the coffee runs.

THE PRODUCERS

The Raiders team were responsible for organising the film crew, production schedule, external suppliers, script supervision and editing. From conception to production to delivery, The Raiders ensured that everything was polished and professional. The end result? In-depth, high-quality training videos.

“They are totally amazeballs….”

Marketing Manager – Dragon Alliance

The Results
3+ years of product training footage
Training videos distributed to retail partners in 5 continents
Bonus footage for advertisement