26 Sep 004: BUSINESS INTELLIGENCE IN ACTION WITH WAYNE PATTERSON – HOW 99 BIKES GROWS BRAND & CATEGORY
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in Advertising, Brand, Business, lead generation, Marketing, Millennials, Technology, Youth Culture
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This week we chat about consumer insight in action with Wayne Patterson, Marketing Manager of 99 Bikes - Australia's biggest bike retailer. Wayne shares examples of how the marketing-driven business garners business intelligence and uses it to remain competitive in an industry that has traditionally been...